2013-01-25 10:19
stores and 20 international shops with which she works report a swell of new business since Chan's wedding black dress cocktail .
June sales at Malone's Little White Dress Shop tripled from a year ago, and there's been a surge of interest in Pettibone's designs in particular. Malone had to extend an August trunk show featuring Pettibone's dresses from one day to five to accommodate customer demand.
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"She was a very well-known designer before this. But now it's on a whole new level."
Several new retailers have placed orders to carry her line in their stores, as well.
Camille Wynn, whose Seattle store The Dress Theory won't open until August, has already received calls from brides hoping to try on a Pettibone.
"Girls were heartbroken when we said they weren't open," said Wynn. "I plan to have the photo of Priscilla in the dress hanging in the store."
Pettibone is now working on her Spring 2013 collection, which she'll debut at New York Bridal Fashion Week in October. And she knows that this year, more eyes will seek out her designs than ever before.
"We've worked really hard all these years, but all of this does notch it up a bit," she said. "There's nothing for business like a celebrity bride."
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